When executed properly, packaging designs can act as a marketing material too, portraying the brand and its values to consumers at the moment. In highly competitive markets, design and branding quickly become a selling point of a product – the elements that will either make or break its success. Companies today are well aware of this, and thus invest a lot of money in market analysis, material research and great visual concepts and package designs. To be successful, the packaging must be both functional and visually appealing. .when it comes to packaging design, companies require plenty of experience and research before a product hits the shelves to ensure the perfect balance of branding, functionality and beauty. Sometimes, we choose to buy the products simply because of the way they look. Consumers form an opinion about a product within the first seven seconds of seeing it. In fact, many psychologists believe that a major part of our decision-making process for purchases occurs when we’re in a store, such as standing in front of a rack in a supermarket staring at food packaging. This subconsciously happens long before we become aware of it, and the major part of that unanticipated decision is informed by the visual impact that a product has on us. The influence of packaging is important and goes beyond our tastes in food, fonts and color, and appeal directly to consumers emotions — a hallmark trait of great brand identities that foster consumer loyalty. Let’s take a look at some of the most beautiful, compelling, dazzling and innovative top food and beverage packaging designs of last year!
