To summarize, corporate magazines provide your brand with an offline marketing component, build relationships (with customers and employees), provide an opportunity to reinforce your message and are great lead generators. Corporate magazines create community around your brand for shareholders, customers, prospective partners, and other stakeholders.Have you ever seen a really good company magazine and thought “Why can’t my business do that?” You have the power to direct the conversation in your own magazine. A hard copy of a company magazine unifies a brand for companies large and small.You should create a company magazine if you want to:Unify your brandPromote products and servicesEngage audiences in a new unique way
Trade Magazine
A trade publication is a regularly published collection of articles that address topics of interest to members of a particular profession, such as law enforcement or advertising or banking. These are variously referred to as trade magazines or trade journals. Trade journals might also include editorials, letters to the editor, photo essays, and advertisements that target members of the profession. Examples of trade journals include Police Chief, Education Digest, Energy Weekly News, Aviation Week and Space Technology, Engineering News Record, Design News, and Traffic World.
School / College Magazines
A school magazine is there to inform parents on the events of the school and what the students have been doing recently. It’s also a way to impress them and other parents to make the school look outstanding and a good place of learning for their children. It gives out messages to the parents about upcoming events and issues they want them to be aware of. The contents page for the school based magazine is very effective because it is clear what kind of magazine it is. The colour scheme matches the school’s logo and the schools quote is on the bottom showing it is purely about academics. The images next to the headings represent what the articles will be about, giving the readers more of an insight. The bold emboss around the text and images makes it stand out and show what is key to the page, since it is a contents page, its just to gather the information as to what is inside. The page is kept simple and easy to understand with the simplicity of the colours and layout. There isn’t any unnecessary information. It also includes an intro at the bottom about the school and what it is about, which is very helpful to the target audience which is parents as they get an insight as to what the school is like and their specialities. The bold yellow heading at the top is the main focus point due to the difference in colour, showing that is the key topic in this issue of the school magazine.
Journals
A journal is a scholarly publication containing articles written by researchers, professors and other experts. Journals focus on a specific discipline or field of study. Unlike newspapers and magazines, journals are intended for an academic or technical audience, not general readers. Most journal articles... Are peer reviewedHave original researchFocus on current developmentsCite other works and have bibliographiesCan be in print, online or bothJournals are published on a regular basis (monthly, quarterly, etc.) and are sequentially numbered.Each copy is an issue; a set of issues makes a volume (usually each year is a separate volume). Like newspapers and magazines, journals are also called periodicals or serials.
