Every logo must be unique and communicate a message. The best logos have layers which engage the audience and make them say, Aha! When you are able to achieve this, you really capture the mind share. A logo should not describe the company. A logo is a symbol of what the company does. It is not the company brand in itself, nor is it an identity. A logo is one part of the bigger message, which makes up your corporate identity. Conceptualizing an effective logo for a company or product can be very challenging and very rewarding. A custom logo design should be able to meet existing design principles and standards like: balance, proximity or unity, alignment, consistency or repetition, white space and contrast. It should also be able to withstand resizing. Whether it’s splashed across a billboard or printed on a business card, it must maintain its integrity and original form – table stakes for any experienced logo design company.
